Sponsorship increased to P1.2 million
The 2019 Botswana Integrated Sports Association COPA Coca Cola tournament promises to be the biggest one yet.
The Coca Cola Company launched the tournament this week with a mouthwatering sponsorship of P1 235 950 million, a much improved figure from the P800 000 sponsorship unveiled for the 2018 tournament.
Speaking at the Defending Champions, Nthwalang Junior Secondary School’s home ground in Digawana, Coca-Cola Senior Brand Manager- Botswana and Namibia, Terreisha Naidoo, said the sponsorship will come in handy to further sharpen the students’ talents.
Naidoo said the COPA Coca-Cola programme continues to expand its footprint and is by far the world’s largest Brand-supported grassroots football programme played in over 60 countries by 1.3 million teenage players.
“Its objective is to inspire young football players to be active and healthy through their shared passion for the sport,” added Naidoo.
“The tournament has produced many notable stars that have excelled in the local, foreign leagues and national teams,” she said.
According to Naidoo COPA Cola-Cola is Botswana’s leading secondary schools and youth soccer competition in line with Coca-Cola’s commitment to developing sports at grass root levels.
She added that COPA Coca-Cola works in partnership with Government, BISA and Botswana Football Association to make the tournament one of the leading events in the country’s soccer calendar.
“This year’s talent identification tournament is bigger and better. The participants and eventual winners should be inspired to do well,” she said.
The tournament exposes hundreds of youth from all corners of the country to life-skills training and world class football coaching, and provides an opportunity for them to meet and interact with peers from other parts of the region and the world.
It is played in 68 nations around the world, including USA, Argentina, Brazil, Germany, Chile and Asia. In Africa it is played in South Africa, Mozambique, Zambia, Uganda, Kenya, Angola, Ethiopia, Botswana, Tanzania, Malawi, Zambia and Zimbabwe.
The tournament started in Zimbabwe in 1989 with the aim of seeking to support the development of potential grassroots talent and promote active, healthy lifestyles among young people.
Windfall for BISA as coke coughs up
The BISA Zonal games will be played on 28 June in all the regions and the national finals will be played in Gaborone from 18-20 July.