2014 has been a good year for fashion despite losing one of the worlds renowned designers, Oscar De La Renta.

One fashion designer you should watch out for is Ufuoma Ekpecham of Josh and Nicol.

We recently got to work with the London based and amazing designer international stylist Arieta Murray, who was Josh and Nicol show lead stylist at the Mercedes-Benz Fashion Week Africa 2014.

Looking at the immaculate Popidia collection from Josh and Nicol, we concluded on next year’s fashion must haves- Pop Art!

It’s always interesting when fashion and art intersect. In pop art, colour plays a big role with bright, bold colour often sprayed in geometric patterns.

It is evident that the creative direction of the Josh and Nicol brand is heavily inspired by modern art, culture, nature and architecture, constantly searching for a simplicity that can outshine elegance.

Her strategic use of pastel colours adds soft and feminine punch factor to the designs.

From pastels to blacks, satin to chiffons, pearls to fringing, and cut out silhouettes encompasses the collection.

Shift dresses, wide leg trousers, maxi chiffons, laser cut detailing, and the cut of the Josh and Nicol “kiss” can be found throughout the collection as a statement for fragility and beauty the female form embodies.

Using a fusing of pop art with African tendencies, the collections are straight forward twists of wonderfully crafted shapes and whimsical elegance. This is definitely your fashion must have for the new year.

Add a pop of colour, and art to your fashion!Products will be available to buy on March 2015, visit www.joshandnicol.com.


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PHOTOGRAPHY | http://joshandnicol.com

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