Despite low turnout of revellers at the Ghetto FM’s pre launch party at a local hotel recently , Bornfus Tapela’s spirits to see first online radio station in Francistown go live are not dampened.
“The low turnout should not be your measuring stick, our research indicates that interest is there and Francistown is in need of a radio station”, explained Tapela a young man behind the first ever online radio station in the country’s second largest city.
Ghetto FM which will be the third online station in the country is going live later this month, targeting listeners aged between 15 and 45 years. “The reason we have chosen this age group is because they use the latest technology more than any other, this generation is very mobile, trendy and very informed. The station will mainly play hip hop, soul, motswako, Rnb just to name a few music genres. But one thing I want to emphasise is that the radio station will play mainly local music”, said the 21-year -old Francistowner.
Tapela also dispelled rumours that Ghetto fm is going to be a purely Ikalanga radio station. “We will use three main languages IKalanga, Setswana and English. And we will ensure all the three languages are balanced, so that our listeners don’t feel we are a station for Bakalanga only,” he said.
Currently the station is auditioning for presenters and recruiting other staff members. “Due to limiting circumstances we will broadcast from 6am till 10pm, seven days a week, but our aim is to be a 24 -hour radio station in the not too distant future. Ghetto fm is a commercial radio station the only difference is that unlike conventional radio stations that people are used to we are online,” Tapela pointed out.