Armed with over five years experience in selling farming machinery and implements, Jezer Rampa, has embarked on Agricultural entrepreneurship.

The young man’s passion for tractors was sparked by driving his father’s tractor whilst at primary school.

After working for fi ve years as a Marketing Manager for a big farming equipment, 29-yearold Rampa decided to try it alone.

His company, AgriSales, supplies tractors, ploughs, harvesters, threshers, seeds and fertilizers.

He said that regardless of the risk involved, farming can still be a profi table enonomic activity to those who seriously work at it.

“Farming is becoming a way of life for most.

We observe more Batswana buying farming machinery and implements.”

Speaking to AgriVoice last week, Rampa called on young people to invest their time, energy and money in farming.

According to Rampa, being the son of a farmer has honed his skills and love for arable farming.

“It is a viable business from which any dedicated young person can reap rewards only if they invest some, energy and time.

“I want to go into crop growing too myself because I know is is worth pursuing. The only reason I have not started is because I haven’t got land yet.

“As soon as I do I will start. Arable farming needs young minds who can understand modern equipment needs and planting patterns.

It is up to us young people to take up the challenge and grow the industry,” he said.

His background as a farmer’s son and his work experience helped him to realise the niche in the market and also gave him the confi dence to go into the arable farming equipment and implements trade.

Rampa told AgriVoice: “My father was a farmer and I grew up helping him with the work. He owned a tractor which I started driving at primary school.

“I also worked as Marketing Manager for five years for a big farming equipment establishment.

When more and more people started taking up farming I recognised a gap in the market and started this business. I think I know and understand the local farmers’ challenges and needs better than most and will give them the best service I can”.

Asked what impact the lack of rain has had on his young business Rampa said it he was a bit worried but not discouraged.

“Farming is tough but it is a lucrative business. We farmers are great believers and this belief helps us overcome the many challenges we face and carry on when other people
would have quit”, he told AgriVoice.

He pleaded with the youth who decide to go into farming to develop such an attitude and spirit as it will help them walk the not so smooth road to farming success. With so much government support, they can’t go wrong,” he concluded.

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