Bigger and exciting northern trade fair on the cards
NEW IDEAS: Regional Manager Van Der Est

Business Botswana to up the ante in the 2018 exhibitions

The 2018 Business Botswana Northern Trade Fair (BBNTF) is back again on May 23rd -24th at the BB Grounds in Gerald Estates in Francistown.

This year’s edition of the annual platform for businesses to promote their products and services to a wider range of market clusters and segments has added new exciting activities.

In an interview with Voice Money, Business Botswana Regional Manager, Eileen Van Der Est said that this year’s even is going to be as inclusive as possible.

“We want as many business people as we can possibly reach to be involved one way or the other,” said Van Der Est said.

She noted that Business Botswana has observed that there were business owners in Francistown and surrounding areas that were interested in being a part of the trade fair but couldn’t afford to exhibit at the Business Botswana grounds.

“We have therefore decided to have a golf tournament at Pomegranite Golf Resort, which will be open to business owners in Francistown and the rest of the country,” she said.

Activities for the 2018 BBNTF will begin on the 23rrd followed by a Dinner Dialogue on the 24th under the theme: ‘Is Tourism Botswana’s Hope Amidst Dwindling Mining Fortunes?’

“We’ll have speakers debating on the theme and coming up with recommendations,” said Van Der Est.

Another new addition to this year’s event is the fashion show on the 25th, which will also mark the official opening of the trade fair.

“This is another platform we want to give to local designers to showcase their products. The fashion show will also be open to everyone,” she said.

“Our intention is to attract as many people as possible, that is why we’ve made it an all inclusive event,” Van Der Est said adding that they also have family fun activities lined up to lure the public to the grounds.

“We are still working on logistics with our partners. We are working with a cycling club in Francistown and also planning on having horse racing,” she said.

There is also a Five-aside tournament planned for exhibitors.

Van Der Est encouraged young business people to take the Northern Trade Fair seriously as it is an opportunity to expand one’s brand through trading with other exhibitors and clients.

The fair is expected to once again boost the second city’s ailing economy.

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