Showing off

Showing off


Agric and Consumer fairs exhibit diversity

The annual Agricultural show and the Botswana Consumer Fair (BCF) end this weekend with bumper crowds expected at both exhibitions today and tomorrow.

Draped in colourful banners carrying different commercial messages in over 500 stalls, the 2014 consumer fair has some added features which include 4×4 drivers training and testing where off-road fanatics get to test for the vehicles on obstacles and course.

Another new feature is the Fashion X event that was developed by InnaAura and Fairgrounds Holdings to further stimulate the interest and excitement of the fair.

Fairgrounds Holdings are also in partnership with Botswana Musicians Union (BMU), to give upcoming musicians a platform to showcase their talent.

“This year’s objectives is to have an elusive event to create an interactive forum between exhibitors/manufactures and visitors and provide opportunities for economic diversification.

We also want to promote trade between our locals and foreign exhibitors, as well as promote a platform for brand activation where consumers will be able to interact with different brand,” Fairgrounds Holding CEO Michael Montshiwa said in a recent media brief.

In a spirit of competition, different large, small and medium enterprises have outdone themselves in this weeklong exhibition with regional and international exhibitors also taking part.

FAIR AND FINE: some of the Consumer Fair stalls

FAIR AND FINE: some of the Consumer Fair stalls

Among the enthusiastic international exhibitors is Etsuko Nagayama whose organisation, Gifts From Botswana, is housed under the Japanese embassy stall.

Her exhibition is unique as she showcases artefacts from local underprivileged communities.

“We encourage income generation projects in Botswana’s villages.

Our goal is job creation in villages.

Many villagers depend on government aid but they have the talent of producing handmade products.

Unfortunately they do not have access to markets and other opportunities, hence our decision to help showcase their products,” she said.

The weeklong event is expected to create a window for business which could lead to entrepreneurial opportunities and job creation, to further boost government’s economic diversification efforts.

The Agricultural show on the other hand has brought together farming enthusiasts to showcase the abundant agricultural resources, the country’s potential to consolidate past achievements and promote available policies to attract investment.

With exhibitors’ eyes set on the money spinning top prizes, different sponsors at this year’s show have come forward with Debswana generously sponsoring the Champions prizes to the tune of P700 000.00 as well as the construction of the judging ring.

Other sponsors include Stanbic Bank who have sponsored the construction of exhibition kraals for livestock worth P600 000.00 annually for three years.

The theme for this year’s show is ‘Transforming Agriculture in the wake of climate change’.


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