Coca Cola through Kgalagadi Breweries has continued its commitment to youth development since they decided two years ago not to renew its sponsorship of the Coke Cup with Botswana Football Association (BFA).
Yesterday the beverages company extended their sponsorship with Botswana Integrated Sports Association (BISA) to three more seasons with a whooping P3, 450, 000 million.
“This is what we mean by talent development and catching them young, this is where the world is going. Gone are the days when players used to reach their peak at the ages of 28/29.
In modern football players reach their peak at 20/21!”, revealed the BFA President Tebogo Sebego.
He applauded Coca Cola for the noble gesture and said they do not regret losing the coke cup sponsorship for a greater investment in sports, and pledged to support the partnership with technical assistance during the games.
Sebego encouraged everyone to joining hands in creating hope and showing young ones that football can be a life career.
For his part the Coca Cola ambassador Diphetogo Selolwane said, “Coke and BISA have celebrated over 30 years together and it was through the relationship that heroes and heroines were born. We need to always look at soccer as sustainable and keep our kids excited about the sport.”
“The just ended youth games proved that we have immense talent locally, which needs to be jealously guarded against,” Selolwane noted andadded that the timing was right for moulding kids into stars.
The recipient who is the BISA President Joshua Gaotlhobogwe promised to obey the contract signed between them and Coca Cola, stressing that they have always worked closely with BFA as the association in charge of football in Botswana. “We now have 17, 200 students participating in football and this shows massive growth since our informal partnership with coke,” he revealed.