Highlighting the U.S. government’s on-going commitment to the fight against HIV/AIDS in Botswana, Chargé d’Affaires Michael J. Murphy launched the screening of Inside Story for members of the press and other invited guests on Wednesday, June 11 at 1:30pm, at the New Capitol Theatre at the Masa Centre in Gaborone.
Inside Story is a full-length feature film that tells the story of a young Kenyan man who dreams of playing professional soccer.
One day his life changes dramatically when he gets an offer to play soccer in South Africa. On the same day he engages in unprotected sex and is consequently exposed to HIV.
The film uses the international language of soccer to engage younger audiences who are most vulnerable to HIV infection.
Fundamentally, the film aims to educate and engage young Africa audiences on HIV; to motivate informed health decisions; encourage youth to take responsibility for their health; and combat negative stereotypes about living with HIV which may prevent people from seeking treatment.
The film was driven by the Discovery Channel Global Education Partnership (DGCEP), with support from USAID, Management Sciences for Health (MSH), Chevron, Access Bank, the World Health Organization (WHO), and UNAIDS.
The initiative is funded by the U.S. government through the President’s Emergency Plan for AIDS Relief (PEPFAR).
Since its inception, Inside Story has been screened in over 18 countries and is being distributed across the globe through satellite TV, free-to-air broadcasts, digital platforms, DVDs and in theatres to ultimately reach an audience of 300 million people.
In Botswana, nearly 500 copies of the DVD are being handed over to the Ministry of Education for distribution in secondary schools along with discussion guides to facilitate dialogue and to reinforce the film’s messages.