Tucked away in the serene leafy suburb of Donga is an up-market five-bedroomed guest house.
Guest House Exotica which is only 10 minutes away from the hustle and bustle of Francistown’s city centre,is open to offer comfort and much needed solace to the tired traveller.
Previously a private family residence, the well-kempt house with manicured gardens was turned into a cash-spinning venture when the owner relocated with work.
“The owner wanted to turn the house into a business which would give him good returns and ensure the property was well-cared for.
He felt leasing the house wouldn’t be viable enough.
That’s why he decided to turn his hand to the accommodation and hospitality industry,” explained the General Manager, Nkalolang Frank Nkalolang.
Even though Francistown has many lodges, hotels and guest houses, the owners of Guest House Exotica identified a niche market that was still available.
“A bed and breakfast service with a difference.
The directors still saw that there was a gap.
There wasa need to offer a guesthouse with competitive standards.
There are times when guests cannot find a decent place to stay while in Francistown.
Hence we saw the opportunity to delve into this business.
And if the city could be marketed more there are a lot of business opportunities for lodges.”
Guest House Exotica which started operating early last year boasts the same superior quality services offered by longer established hotels and lodges.
“This is a neat and hygienic place. And since we opened we have had a remarkable response from our clientele.
All our rooms are exquisitely furnished, have internet facilities and DSTV for one to wind down after a hard day of work,” said Nkalolang.
In their first year of operationNkalolang revealed they had learned a lot about the fierce nature of competition in this line of business.
“As a business we have learned it is vital to market and advertise ourselves.
Since we started advertising in the media we have realized a big upturn in bookings with a lot of enquiries from private companies, government and business travelers.
Due to our close location to the central business district (CBD) and the quiet location of the guest house, these factors have worked to our advantage.
Small businesses often overlook the importance of advertising.”
The general manager continued.
He is also convinced that if Francistown and the surrounding tourist attractions were more aggressively marketed that more tourists would stop over.
“Most of our potential clients are in transit to Chobe and the Delta.
With this in mind we have plans to expand northwards.
We are looking at Kasane, Maun and Nata,” Nkalolang concluded.