Add Hope, a charitable campaign deal between KFC and SOS children village in Francistown, has gained momentum since its enactment in December last year.
An initiative by KFC, aimed at fighting hunger through collecting P2 donated from its customers, has so far raised P105 626.
According to the management of KFC, all the proceeds raised through Add Hope campaign are entirely channelled to charitable organizations across the country, which includes SOS children’s village in Francistown.
Other beneficiaries are Child line in Gaborone, Botswana Baylor children’s clinical centre of excellence teen club, Metlha ya Bofelo in Kasane and Bana ba Keletso in Molepolole.
At the official launch of Add Hope and the familiarization tour of SOS village in Francistown over the weekend, country project coordinator Alana January, said the initiative was meant to feed hungry children in Botswana. “Through Add Hope, KFC customers have the opportunity to enjoy our good meal and also feed hungry children across the country.
Customers simply add P2 to their meal and that money goes into our Add Hope account which then feeds hungry children,” January said.
She said on monthly basis, teams of staff from KFC accompany representatives from all their five beneficiaries to go and buy groceries and also spend time with the children from the charitable centers.
“We focus on giving children the opportunity to grow by providing them with 3 meals a day which makes a positive contribution to their future,” said the coordinator who also implied: “The future of our children just looks brighter with a full tummy.”
Earlier on Francistown SOS village, Director Boniface Kwelagano said Add Hope Botswana started off last year with few but very firm steps of extension of a helping as a sense of social responsibility project by KFC.
He said currently through Add Hope the fast food brand spends P7 000 monthly which is benefited by two houses at SOS village.
KFC brand manager, Thabo Ntseoane said it was a great pleasure for his company to share the success achieved through Add Hope campaign.
He thanked customers for their continued support in keeping the campaign rolling.
“This is an on-going campaign and we encourage Batswana to continue embracing the spirit of giving by supporting Add Hope because a lot of children out there need something to eat,” Ntseoane said explaining that their next campaign would probably focus on education.
Present at the event was two local celebrities who are Add Hope ambassadors, Magdeline ‘Charma Gal’ Lesolebe of Culture spears and Afro-pop sensation Eugene Jackson. The two expressed gratitude to be part of the campaign.
The SOS children village Marimba group graced the event with entertainment.