The second annual Lilac Media Awards are set to return this month to recognize and celebrate Botswana’s media houses, as surveyed in terms of the public’s perception during the period 2012/13.

This year’s Awards event is slated for Friday, December 13th 2013.

The initiative aims to recognise public perception and empower the consumer to share how they feel about local media platforms.

The Awards will celebrate high performers in the categories of radio and print newspapers, each with a number of accolades within the respective categories.

Managing Director of Hotwire PRC and Wired Y&R, Kabelo Binns, said shedding greater light on the importance of public perception and the relationship with the media was an important part of how his company does business.

“We are grateful to all who have supported us in making last year’s Lilac Media Awards a success.

This is an opportunity for us to celebrate our media and empower our consumers, and we can now all look forward to another successful installment of the Awards in true Hotwire and Wired style.”

The Lilac Awards were inspired by the Lilac-breasted Roller, considered to be Botswana’s National Bird, which is well-known for sitting at high vantage points to monitor surrounding activity.

The selection of award recipients is based on an annual independent media survey conducted by Hotwire PRC, this year sampling 1, 067 people across gender, age, income and geography.

The first installment of The Lilac Media Awards was held in June 2012 and saw Yarona FM walk away with the award for Best Overall Radio Station amongst a number of other accolades, with Sunday Standard receiving the award for Best Overall Newspaper in addition to prizes against a number of categories for radio.

“It’s a true honour to know that our beloved and loyal consumers hold us in this high regard following such success at the 2013 Awards.

It’s refreshing to be involved in a wonderful event that celebrates the consumers and the media in such a manner and we look forward to this year’s Lilac Media Awards,” said Spencer Mogapi, Sunday Standard Editor.

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