David Moepeng joined Yarona Fm as a reporter at its inception. He rose through the ranks to the helm of the youthful radio station through sheer hard work, determination and dedication.
Now as the Boss of Yarona Fm he took some time from his hectic schedule to talk to his child hood friend MMIKA SOLOMON at his plush office about his new job.
As a Radio Station Manager what exactly do you do?
My role is to oversee all departments of the radio station. My task is to perform to the best of my ability.
I make sure all the departments are well resourced to deliver on their mandate.
As the boss you surely have your own goals that you want to achieve what are they?
My goal is to increase the listenership of Yarona Fm.
I also want Yarona Fm to continue to be the best commercial radio station.
As I have the best programmes in radio, without boasting my radio station is always the first to break news and play the latest music.
What is your Philosophy?
I have a management philosophy that is ‘I work for my subordinates, I provide for them to deliver, team work is very important at Yarona FM, the junior officers must make sure their seniors deliver.’
Please unpack the dynamics of Radio for some of us who are not familiar with it.
Every, second counts in radio. This is a creative industry that we are in.
As a manager I should be able to inspire all presenters, producers, accounts, news readers to be always loving and cheerful.
Here at Yarona Fm, we have programmes in place that motivates each employee.
We don’t want a situation whereby our presenters don’t perform because they are stressed.
We keep in mind they are human hence motivational programmes.
How many people work for Yarona FM?
We 35 in all.
How do you hire your on air presenters?
Presenters are hired on contract basis.
They are also free to do other jobs during their free time.
What are the challenges thus far?
The biggest challenge is that all my predecessors have laid a solid foundation.
They all did a great job and put up effective systems.
Now it is up to me to take it to greater heights. We are the market leaders.
I have worked for 14 years at this radio station. I am also in the process of developing new talent.
We don’t want a situation where you hear the same voices.
As Yarona Fm we will unearth raw talent and develop it, we won’t be recruiting from other radio stations anymore.
That’s great, so radio won’t be dominated by the same people. Will this work though?
My producers are always ahead of other local radio stations local as they bench mark with international radio stations.
They allow presenters to be creative when on air.
New talent is good because they always attract the listenership which our advertisers want.
How are you going to recruit this new talent?
In-fact we have a recruitment programme in place.
It is a six months training programme, after completing it, we asses you and f you are good we take you.
In a way it works for us, as we are always having people ready for the job.
What is your Vision for the station?
My Vision is to see Yarona Fm playing a leading role in the entertainment industry as whole including arts and showbiz amongst others.
We are quite aware of the fact that our radio station has a lot of influence on the young people.
We want to improve their lives by not just playing music. We have already started talk shows that interests the young people like politics, economics family planning and the like.
Artistes often times complain that local music is not played does it happen with your Radio Station?
There is a lot of appreciation of local music both by our presenters and producers. We play local music a lot more than any other commercial radio station in Botswana.
We continue to be innovative for both advertisers and listeners.
We have developed programmes where both advertiser and musician can buy airtime to come and speak on radio.
What is your greatest moment in broadcast since you worked on radio for the last 14 years?
Best moment? Huh! Radio is fast paced people are always coming in and out of this place.
My best moment is when I won MISA Radio Presenter Award in 2005, again when Yarona Fm went national in 2005.