First National Bank last week revised their online banking website to offer an enhanced and more intuitive experience across mobile channels, from PCs to multiple smart devices for individual customers.
By Sunday, the new and refreshed website that is accessed through their usual www.fnbbotswana.co.bw URL was already available and in use by customers.
The bank’s new online banking, according to management, lies at the heart of FNB’s digital banking infrastructure and the website offers a deeper source of financial information for customers seeking a more detailed banking environment or quicker mobile transactions.
“We have created the first truly scalable banking site on the continent, which is not stripped-down for devices with smaller screens or simply compressed to fit.
The site automatically detects and adapts to the device being used,” said Yolisa Phillips-Lejowa, Director- Public Sector Segment and eSolutions Business.
According to a recent survey conducted by web information company, Alexa, FNB Online has received numerous accolades in the past years, including being the most popular banking website in Africa.
In addition, FNB Online currently dominates with market share of 35%.
The new site is said to have been designed to be familiar to customers, it would offer a depth of interaction that was not possible without a comprehensive re-engineering project.
Some of the enhancements include an improved user experience, being touch screen friendly, easy buttons and menus, responsive design enabling scalability to multiple devices with layered, seamless security.
“We have set out to give FNB Online customers a user experience that builds on everything they already love and offer a steadily evolving level of banking intelligence.
We have created a site that may appear to be minimalist, but, we have done this to enable intuitive use and as customers engage, they will find an interactive platform,” said Phillips-Lejowa.
During the coming months, FNB will be adding additional levels of functionality to the site and will be further enhancing the customer experience.
FNB has created a banking platform that evolves in functional levels, rather than a simple application of graphics that is so often seen on many websites.
“FNB’s online banking vision is to shape the digital banking experience of customers on the African continent,” revealed Phillips-Lejowa.