Regional retail brand, Spar Supermarket has extended its sponsorship of the Botswana National Association (BONA) netball league with another year.
BONA President Tebogo Lebotse confirmed the sponsorship renewal but could not be drawn into discussing the finer details of the new deal.
“Our partnership with Spar will continue for at least another year,” confirmed Lebotse in a telephone interview early this week.
Lebotse said finer details of the renewed deal are still being discussed. An excited Lebotse said negotiations for the renewal have been finalized and what is only left to deal with the nitty-gritty of the sponsorship.
She could not be drawn into the details of the new deal. Lebotse said she is happy that the relationship between netball and Spar will continue.
However, inside sources hinted that Spar did not want to renew the deal. Sources said the sponsor was not happy about the mileage they were getting in the past.
Spar sponsored the My Spar My Botswana Netball League for the past three years.
The retail giant pumped in a whooping P1.2 million into netball over a period of three years – a development that became a landmark achievement.
But the sponsors were reluctant to continue their relationship.
After assessing the past three years, Spar argued that netball games were not extensively publicized as it expected.
“However, they have given us the benefit of the doubt. And we are expected to improve our game during the one-year deal,” said a netball insider.
The source added that the new one-year deal is worth a little more the amount it was worth in the three years annually.
The new deal will run until 2014.
The previous arrangement that expired at the end of last season has seen the retail giant paying P400 000 per year.
When addressing BONA delegates in Palapye late March, Lebotse the sponsor had been generally impressed but there were a number of issues that needed to be sorted out in order to satisfy the sponsor.
“Sponsors are looking for mileage through sponsoring sports.
But netball being a minor sport code in Botswana, it is usually a mountain to climb in convincing potential sponsors to partner with us,” Lebotse said then.