With just days to go to Meetings Africa 2013, interest from high-quality buyers is exceptional, with the number of buyers already confirmed to attend the show having eclipsed last year’s number of buyer delegates by 67 per cent.
There are almost 350 international, regional and local qualified hosted buyers who have booked their place at Meetings Africa 2013.
This is a good indication that this year’s event will deliver outstanding business and networking opportunities to all delegates and will establish the African region as one of the world’s premier business events destinations.
For the first time at Meetings Africa, an internationally renowned buyer qualification process was put in place, with exhibitors therefore assured that only buyers with a serious intention to do business with Africa will be in attendance at the show.
The buyer qualification system has been organised by exhibition hosts, the South African National Convention Bureau (SANCB), which was officially launched at Meetings Africa 2012.
South African Tourism Chief Executive Officer, Thulani Nzima, says the numbers are impressive.
“They show that global interest in South Africa as a business event host destination is growing and that the industry can optimistically look forward to reaching the delegate and tourist arrivals targets we have set.”
Pivotal to achieving this growth is the SANCB’s strategy to advance the African continent’s international business events standing in the global business events market.
It is also the SANCB’s objective to forge more inclusive continental partnerships to realise the industry’s potential.
Taking place at the Sandton Convention Centre from February 18-20, Meetings Africa is a global platform showcasing South Africa and regional Africa’s burgeoning standing as a major international business events destination.
Hosted by the SANCB, in partnership with the Gauteng province and the City of Johannesburg, Meetings Africa brings together under one roof, the very best of the continent’s business events products, services, experts and facilities needed to stage an international meeting and business event of any size and stature.
The show programme is a packed one, kicking off on February 18 with an aptly titled ‘BOND Day’ (Business Opportunity Networking Day) where delegates can share knowledge and strategise for business events industry growth at a number of workshops, seminars and networking events attended by the industry’s leading local and global experts.