THE FIGURES SPEAK FOR THEMSELVES
SO DO OUR READERS AND ADVERTISERS
Weekly distribution of Botswana newspapers as verified by the Audit Bureau of Circulation (ABC) of South Africa
1) The Voice - 29 095
2) Botswana Gazette - 19 814
3) Botswana Guardian - 19 004
4) Midweek Sun - 16 080
5) The Monitor - 14 332
6) Mmegi - 10 349
MOST POPULAR FACEBOOK PAGE WITH 37390 FANS
I never miss an issue of The Voice. I love the sports section best because it always has news on my club. The newspaper’s easy to read style means I do not have to spend time on long, boring stories.
I also appreciate the way they have something extra in the paper for readers like the lucky newspaper competition and other offers.
Today my favourite newspaper and my favourite club Tafic combined to make me a happy man when they gave me the chance to see the match against Centre Chiefs for free.
It’s a good way of encouraging supporters to come to the stadium. I am proud to be a Voice reader.
Free entrance to the game against Chiefs just because I brought the paper is unbelievable. Who else has ever done this in the history of Botswana football?
This is the first of its kind just shows that The Voice is truly a community newspaper.
The Voice is my favourite read by far. I never miss an issue.
The sports section is interesting and there is always something about my beloved Tafic.
Today’s promotion was a fantastic way to start the season. It is a great way to reward supporters and will go a long way in helping market the club.
I am happy and proud of the club and its partnership with The Voice.
I love the newspaper –great stories, great pictures- it’s simply the best. I also love they way the paper writes a lot about my favourite club Tafic.
Today I got into a football match for free because the paper has a great partnership with the club. Giving fans a chance to get in for free is a noble idea that shows that the club and its partners care for their loyal supporters.
This idea, which I think is a first in this country, will encourage supporters to buy team merchandise and attend games. It is a great way of marketing the club.
Newspaper street seller
According to my clients The Voice Newspaper is the best paper in Botswana because it appeals to all. Apart from the ‘juicy’ news, each week it gives readers the chance to win a cash jackpot and this adds to its attraction. Those who are single and searching for love buy it with the hope that they will find partners in the Lets Get Personal column. The sports section is always informative and interesting and of course Page 3 is a big favourite. The paper is never dull.
I look forward to selling The Voice on Friday’s because it sells so quickly and gives me by far the most profit as I sell four times as many copies as any other paper.
Thanks to The Voice our department Centre for Continuing Education (CCE) has been getting very high responses from all corners of the country as a result of the advertisements we placed in the paper.
In July we reached an all time high of over 100 responses up from the usual average of 35 responses. The Voice gets the message out there.
Managing Director, Café Dijo in Gaborone
We buy all the local newspapers so that our customers can read while at the restaurant, but The Voice is always the first to disappear every week. People don’t seem to get enough of it.
Instead of reading and leaving it behind they take it home – and if it is still there by the weekend, then I take it home myself!
Managing Director at Unlimited Tours Maun
I have been an avid reader of The Voice for as long as I have been reading newspapers. I never miss a copy because it brings news from all the types of people. Some newspapers target certain markets but The Voice is different, there is something in it for everyone. I also like the headlines, they are not misleading.
I can never imagine a Friday without a copy of The Voice. I enjoy reading stories from rural places, and the paper always has stories from here (Maun). At first I thought you were making it up, but I have come to realise that you fully investigate and research more than other newspapers. It is the number one newspaper with a massive following. People say, ‘Watch out if you do something wrong because you may end up in The Voice!’
I like The Voice because it is sponsoring my team and we are getting mileage and recognition. It is the only local paper that sponsors a Premier league team and also gives it a column. I like the type of stories the paper comes up with, it reveals secretes and is an interesting read. I make sure I buy it every Friday. Some might not like it but it is not easy to ignore.
The Voice is a paper that has many interesting stories, it caters for all and I never miss a copy. I’m a Francistowner, born and raised in the Ghetto, so is The Voice. I liked the promotion in the paper this week because it encourages supporters to buy replica shirts and also attend games in numbers. It is a great initiative and a reward for loyalty to the paper and the club. I hope other companies will learn from The Voice and support or contribute to sports development.
Mercy Rebaone Thebe
Associate Director, Corporate & Public Relations Limkokwing University of Creative Technology
For me reading The Voice Newspaper is always an awesome way to end my week. I look forward to its current local news coverage, as well as the sensational scandals, crime and corruption stories. It is explosive, edge cutting in terms of layout and design and its website is always up to date and engaging. The newspaper print is top quality. The fact that it’s Botswana’s Best Selling Newspaper signifies that it’s a force to reckoned with in print media.
Lucky Newspaper winner
I love The Voice newspaper so much that I never miss it. I like everything about the paper although my favourite sections are sport, Page 3 and Chilling Out. The Voice is great value for entertainment and news. I can’t imagine my world without The Voice.