Metropolitan Botswana turned Railpark Mall blue with their branding last weekend, holding an activation on Saturday 1st September aimed at increasing awareness of the brand.
The activation, according to event organisers, sought to inform local shoppers of the services Metropolitan Life offer and why it is never too soon to invest in individuals and families with an insurance policy. “We’ve been in Botswana for 15 years now and in that time we are very excited about how far we have come and how much we have grown. We now have offices in Gaborone, Francistown, Maun and Selebi Phikwe. Looking forward though, as with all companies, we want to see increased growth. We want to flourish and we want to be able to reach new clientele in all areas.
The activation is primarily aimed at simply raising awareness and giving the shoppers of Railpark Mall a bit of entertainment in the process,” said Metropolitan Botswana Acting National Sales Manager, Cynthia Modiba.
The insurance company went full force with gazebos, a stage for musical performances and an army of Metropolitan staff to interact and inform passers-by. Throughout the day, shoppers were treated to musical performances and competitions, with Metropolitan Life Customer Services and Retail staff talking to both current and potential customers about what Metropolitan Life has to offer. The team emphasized the need for the public to understand that insurance policies are not to be ignored for as long as possible, but that it can be an easy and rewarding process of investing in your future and the future of those around you.