Energetic and well informed are the phrases that best describe Integrate PR’s newly appointed General Manager, Ndaba Nkomo. After cutting his teeth as a Public Relations Practitioner at Michael Hogg Y and R in Zimbabwe, Nkomo relocated to Botswana where he joined Hotwire PRC before moving to Integrate PR- a member of world renowned PR group, Horizon, Oglvy and Mather. This week he talks to INNOCENT TSHUKUDU about his career choice and future ambitions.
Briefly tell us about yourself (Background and Character)
I was born in Bulawayo to a family of educators. My mother is a teacher whilst my father is a Headmaster. I am an avid reader; I think it is an effective way of gaining more knowledge. I’m at my best when meeting new people or traveling – there is always so much to learn. Such experiences enhance life.
What does your work entail?
My role involves ensuring that the business’ product offerings are competitive in the market, meet and surpass our clients’ needs and expectations, and of course add value. There is a lot of strategy work that goes into our efforts as we try to provide ‘client-specific communications/PR solutions’. Because we tap onto a large pool of resources and ideas through the Ogilvy PR network (the best PR firm in the world) we open ourselves to innovative solution and strategic thinking. Our clients are part of an exciting partnership which constantly interrogates how best they can achieve their business ambitions.
Ogilvy has been voted the best African network three times in a role what does that mean?
It means we are part of an innovative network that is leader in African markets and the rest of the world. Our clients are then exposed to international best practice.
What else are you currently engaged in besides your full time job?
I am doing MA in Communications. It’s not easy having stayed for years after my first degree, but I think I’m enjoying the challenge.
What does it take to be the best in doing this job?
Talent and natural ability are an advantage, but reading extensively, having a sharp appetite for knowledge about your industry and what other experts are doing in different markets always brings fresh perspectives.
Public Relations and its concepts began in Africa. Folklore and storytelling for instance are deeply entrenched within our culture, where communication was themed, used symbolism and tailored messages for specific audiences. Our storytelling has always been colourful as a result we now see brands going back to that concept. I consider my career a way of retracing my roots. There is a lot of that in the practice of Public relations. I just love it!
What techniques and tools do you use to keep yourself organized?
I plan my week in advance mostly Sunday evenings. It works for me.
What kind of personalities do you best work with?
Team members with a passion for what they do can achieve the unthinkable. A good attitude goes a long way.
How do you unwind during your spare time?
I am married to a beautiful wife who gave us two boys, Ulathi who turns three in August and Emanuel who turns a year this August as well. They give me brighter days.
What inspires you most?
The Lord God Almighty. Men may walk away, friends may forget you but He who watches over “Israel” does not slumber nor sleep.
What motivates you best about your job?
Being able to make a difference and add value. Nothing compares to a job well done.
Dream holiday: Obudu Mountain Resort in Nigeria
Favourite dish: Oxtail
Dream car: Amarok double cab (diesel in white)
What are you driving now: Ford Ikon